OUR SERVICES
WHO WE ARE
JESSICA MARIE FRANCIS
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My love of photography began in a darkroom. The first time I saw one of my images appear in a cool tray of developing liquid, I was hooked. In digital photography, everything happens in an instant. It was the darkroom that taught me how much love, skill, and patience should go into creating images that have an impact. Whether shooting film or digital, something that I carry with me is the understanding that my machine and I are there to capture the emotion and magic of each moment as they race past in the blink of an eye.
But how did I end up as a wedding photographer? Well, I have been a part of the wedding industry, in one way or another, since 7th grade when I was hired to sing at a wedding for the first time. I continued singing at weddings, then worked in banquets and events as an assistant banquet director through high school and my undergraduate career. After earning my BA in Philosophy, (Go Gators), I took a short break from weddings to build my lifestyle photography brand Memories by JMF. Over the years I felt like I was being called back to the wedding industry, but it took planning my own wedding to realize that wedding photography is where my heart truly resides. In 2016 I went back to school to round out my skill set, (Go Gators, again), achieving my MAMC in Online Communication and Web Design. I always loved graphic design and branding, but it was through this program that I learned the underlying principles that allowed me to expand my services to include boutique design services like creating one-of-a-kind Save the Dates, Wedding Favors, and Personalized Wedding Logos. Beyond my time at UF, I have two years of technical darkroom and digital photography training, a perfect score in higher level photography, and over a decade of experience in shooting, developing, printing, and exhibiting my work. |
DANNY HERNANDEZ
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I love my work, and the business I've built, but I could not have done it all without Danny. He is my in-house second-shooter, lighting assistant, crowd wrangler, and husband extraordinaire. Before starting to shoot with me, Danny let me train him for about 4 years focusing on the mechanics behind producing a great image as well as basic composition.
His attention to detail and approachable nature help him to frame and take fantastic images, as well as to efficiently manage large groups of people. With a career of his own, it is a special treat when Danny and I have the opportunity to shoot weddings together. All our experiences as a couple make photographing weddings and events together a breeze; communicating with our own set of hand-gestures, nods, and eyebrow wiggles, we don't need to be in earshot of each other to have a conversation :) <3 JMF Weddings by JMF |
